USP = Unique selling Proposition.
It should have died a long time ago, because it inflates the importance of what you are selling, instead of what you are buying.
Long live the UBP.
UBP = Unique Buying Proposition
USP = Unique selling Proposition.
It should have died a long time ago, because it inflates the importance of what you are selling, instead of what you are buying.
Long live the UBP.
UBP = Unique Buying Proposition
SUBSCRIBE TO EXPLORE PEOPLE, PSYCHOLOGY. POLITICS & RELIGION
Copyright ©️ 2026 Dennis Price
