USP is Dead

02/07/2008

USP = Unique selling Proposition.
It should have died a long time ago, because it inflates the importance of what you are selling, instead of what you are buying.

Long live the UBP.
UBP = Unique Buying Proposition

bureaucracy

The Treason of the Clerks - How Bureaucracy is Eating the World

civilisations alwasy collapse

ROOT CAUSE WHY CIVILISATIONS ALWAYS COLLAPSE

THE RATIONAL SUICIDE OF THE NANNY STATE - Pt 2

THE RATIONAL SUICIDE OF THE NANNY STATE - Pt 2

Related Post

bureaucracy

The Treason of the Clerks - How Bureaucracy is Eating the World

In 1927, the French philosopher Julien Benda published...

civilisations alwasy collapse

ROOT CAUSE WHY CIVILISATIONS ALWAYS COLLAPSE

When an entire civilisation commits slow-motion suicide across...

THE RATIONAL SUICIDE OF THE NANNY STATE - Pt 2

THE RATIONAL SUICIDE OF THE NANNY STATE - Pt 2

The Evolutionary Conformists (Why the Herd Loves the...