The Binary Nature of the Human Condition
The world, in its dizzying complexity, often invites us to seek simplicity. While the nuances of individual character are infinite, human history suggests that our collective worldviews tend to cluster into two distinct archetypes. These are not merely political labels like 'left' and 'right', though they often manifest there. Rather, they represent fundamental meta-frameworks for decision-making and existence. On one hand, we have the Cloud People—the idealists, the carers, and the visionaries of a borderless future. On the other, we find the Dirt People—the pragmatists, the conservationists, and the guardians of the tangible and the traditional.
Today, this binary is being tested by two existential threats that transcend ordinary policy debates: the rise of Artificial Intelligence (AI) and the phenomenon of Mass Immigration. These are not merely 'issues' to be managed; they are disruptions to the very fabric of human identity and societal stability. Compounded by economic volatility, the echo chambers of social media, and widening wealth disparities, these threats are clouding our collective judgement. Most democracies find themselves paralysed, polarised around a liberal-conservative axis that seems increasingly incapable of resolution. To understand why, we must look deeper into the meta-level frameworks of the Cloud and the Dirt.
The tension between these two groups is not new, but the stakes have never been higher. As we navigate the third decade of the twenty-first century, the 'Cloud' has achieved a level of institutional dominance that threatens to decouple society from the 'Dirt'—the grounded realities of biology, economics, and history. This essay explores the characteristics of these two groups, the existential threats they face, and the necessary oscillation required to prevent societal collapse. We are at a crossroads where the decisions we make about these meta-frameworks will determine the survival of Western civilisation.
The problem we have right now is that we are dealing with changes that are not just incremental but existential. AI and Mass Immigration are the twin pillars of this disruption. This is compounded by other factors—economic conditions, social media influence, wealth disparities—that are clouding the issues and making it difficult to deal with. Most democracies have a political system that is polarised around liberal (left) and conservative (right). There is a specific dynamic that emerges from this bifurcated policy-making landscape that makes resolution near impossible. In this article, I want to explore the differences between left and right in the political sphere at a meta level—that is, the broadest and highest level of decision-making frameworks that apply.
The economic conditions of the modern era have created a unique pressure cooker. We see wealth disparities that rival the Gilded Age, yet the mechanisms for addressing them are stalled by ideological gridlock. Social media has acted as an accelerant, creating echo chambers where the 'Cloud' and the 'Dirt' rarely interact, except in the form of digital combat. This lack of genuine dialogue means that the 'Hive Mind' is no longer functioning as a cohesive unit but as a fractured entity, unable to process the existential threats at its doorstep. The 'big ship' of state is not just slow to turn; its steering mechanism is being fought over by two crews with entirely different maps of the world.
Furthermore, the influence of global financial systems and the centralisation of power in non-state actors have further complicated the landscape. The 'Cloud' often finds itself aligned with these globalist forces, seeing them as a means to achieve universal 'caring' goals. The 'Dirt', meanwhile, views these forces with deep suspicion, seeing them as a threat to national sovereignty and local traditions. This misalignment of interests creates a meta-level conflict that transcends traditional party politics, touching on the very nature of power and authority in the twenty-first century.
The Anatomy of the Cloud: The Caring Paradigm
The Cloud People are defined by a philosophy of Caring. Their worldview is built upon the immediate, the empathetic, and the idealistic. In the political sphere, this manifests as a desire for universal support systems—free medicare, unlimited assistance for migrants, and the dismantling of borders. This is a 'feminised' belief system in the archetypal sense: it prioritises the nurturing of the individual and the relief of suffering in the 'now'.
The Institutional Stronghold and Groupthink
Cloud People are frequently the most formally educated members of society. They populate the upper echelons of the bureaucracy, the media, and the academy. However, this education often fosters a peculiar form of groupthink. Academic institutions, notoriously left-leaning, have become the cathedrals of Cloud dogma. Here, ideological homogeneity is not just encouraged; it is enforced through mechanisms of social and professional exclusion. The left is characterised by this ideological homogeneity, where dissent is often met with immediate and severe social punishment.
The Cloud's dominance in these institutions allows them to set the 'cultural narrative'. They define what is considered 'kind', 'progressive', and 'moral'. Anyone who questions this narrative is immediately cast as 'unkind' or 'regressive'. This moral monopoly is a powerful tool for maintaining power, but it creates a dangerous disconnect from the realities faced by those on the ground. Long-term dominance of reactive kindness, without the balancing force of conservation, leads inevitably to chaos.
The Science of Convenience and Inconvenient Truths
The central irony of the Cloud People is their claim to 'science' as a bedrock. They will argue that climate science is conclusive or that gender is a fluid social construct because 'science' says so. Yet, when science provides inconvenient truths, the Cloud People simply look away.
Consider the biological realities of gender. While the Cloud promotes the idea that gender is a social construct, biological science reveals profound differences in brain structure, hormonal regulation, and physical capability. To the Cloud, these facts are irrelevant if they interfere with the goal of 'equality'. Similarly, the economic science of globalism is often ignored. While globalism has created wealth for a small elite, it has also hollowed out the middle class in Western nations and centralised power in ways that are fundamentally undemocratic.
Thomas Sowell, the American economist and author, has statistically shown over decades the net negative effect of welfare programs on certain societies. For instance, the rise of the welfare state in the 1960s contributed greatly to the demise of the stable family as an institution in many communities. The out-of-wedlock birth rate among African Americans today is 73%, three times higher than it was prior to the War on Poverty. Children raised in fatherless homes are far more likely to grow up poor and eventually engage in criminal behaviour. Yet, Cloud People are so convicted of their power and their obligation to do 'good' that these facts are inconveniently ignored.
This 'reactive kindness' is a hallmark of the Cloud. It focuses on the immediate relief of suffering without considering the long-term incentives and consequences. By providing 'unlimited support' without the balancing requirement of responsibility, the Cloud inadvertently creates a cycle of dependency. This is not just an economic issue; it is a psychological one. When individuals are stripped of the need to provide for themselves and their families, they lose a vital source of meaning and purpose. The Cloud's 'caring' thus becomes a form of 'societal suicide', as it erodes the very foundations of character and community that a healthy society requires.
Moreover, the Cloud's focus on 'ideological homogeneity' means that any attempt to introduce these 'inconvenient truths' into the public discourse is met with fierce resistance. In the academic world, this manifests as 'cancel culture', where researchers who find data that contradicts the Cloud narrative are de-platformed or have their funding revoked. This creates a feedback loop where the Cloud only hears what it wants to hear, further entrenching its disconnect from reality. The 'science' they claim to follow is thus a curated version of science, one that has been stripped of any findings that might cause cognitive dissonance.
The Postmodern Escape and the Redefinition of Truth
In order to maintain coherence in their worldview, the Cloud People have to (a) ignore the facts and (b) ironically and perversely focus on race, thereby perpetuating the distinctions they claim do not exist. To resolve the cognitive dissonance created by these inconvenient truths, the Cloud has embraced Postmodernism. Led by academics and philosophers, it was adopted by mainstream media and primary education over time and has embedded the essential relativism at the heart of our culture. Truth is now whatever you define it as. What is true for you is not necessarily true for me.
How perverse is this? They claim 'science' as the bedrock and simultaneously claim that 'truth' is whatever the individual feels. They claim equality and diversity for all, and in order to do so, they have to focus on differences and disadvantages that inherently position them as the 'saviours' and benefactors. While they claim to be your equal, they are the ones in the position to 'help' you, often by keeping you dependent on the welfare system they create. They claim there is no moral authority, yet simultaneously claim that 'OUR way is how we ought to treat people'. All of these positions are self-defeating.
The Anatomy of the Dirt: The Conservation Paradigm
The Dirt People are the Pragmatists. Their worldview is rooted in Conservation—not just of the environment, but of the structures, traditions, and biological realities that have allowed human societies to survive for millennia. For the Dirt Person, the payoff for conservation is long-term. They understand that the solutions to complex problems are often uncertain and require a healthy dose of scepticism.
Ideological Diversity and Pragmatic Solutions
Unlike the ideological homogeneity of the Cloud, the Right is characterised by a prevalence of ideological diversity. Because they are pragmatists, they are willing to accept what works, even if it contradicts a preferred narrative. They accept that humans are different, that some are better adapted to certain environments than others, and that these differences should be celebrated rather than flattened into a 'mushy sameness'. Solutions tend to be more pragmatic and grounded in the reality of the physical world.
Dirt People recognise the reality of the 'natural world'. They understand that competition, hierarchy, and struggle are inherent to life. While the Cloud seeks to eliminate these through social engineering, the Dirt seeks to manage them through tradition and law. They believe that it is more rational to make the weak stronger through challenge than to keep them dependent through charity. Overemphasis or long-term dominance of the conservation principles can lead to stagnation, which is why the oscillation with the Cloud is so vital.
The Dirt Person's pragmatism is born from a respect for what has worked in the past. They view traditions not as 'outdated' but as 'tested'. They understand that the 'Dirt' of human nature is not infinitely malleable. You cannot simply 'engineer' a perfect society by changing the rules or the language. Human beings have deep-seated needs for belonging, purpose, and order that are best met through the traditional structures of family, community, and nation. When these structures are tampered with, the Dirt Person expects—and often sees—unintended consequences that are far worse than the problems they were meant to solve.
This pragmatic approach also extends to their view of the economy. While the Cloud might dream of a post-scarcity world driven by AI, the Dirt Person remains focused on the tangible: energy security, manufacturing, and the dignity of manual labour. They understand that you cannot 'eat' digital clouds and that a society that cannot produce its own food and goods is a society that is fundamentally vulnerable. This focus on the 'Dirt' of production and physical reality provides a necessary counterweight to the Cloud's increasingly abstract and digital worldview.
The Sanctity of Life and the Spiritual Dimension
For the Dirt People, science actually matters—not as a tool for virtue signalling, but as a description of the objective, natural world. When science reveals that humans are different, they accept that. When science suggests there is a better way, they change their ways. Yet, they also understand that science is merely a description of the objective world and accept that their practical experience of life also suggests that there is 'something else' that is not natural. They attempt to articulate that spiritual dimension as best they can.
Philosophically, the Dirt People's worldview is coherent. They recognise the reality that you and I are different and then seek to find a way that makes it better for both of us, rather than trying to make us the same. They believe in the sanctity of life—no abortion, no euthanasia. Life is sacrosanct. The only time when another life is taken is when that life has broken the law of the sanctity of other human life. Once we assume to know what life is and what life is worth, we are messing with the very essence of being.
The Law of Nature and Equality of Opportunity
The Dirt People understand that nature is not always 'kind' in the immediate sense. They recognise that the strongest survive and that 'sometimes you have to be cruel to be kind'. This is not a call for cruelty, but an acknowledgement that growth requires struggle. You cannot learn to walk without falling. It may feel good to feed the animals in the wild, but it is not rational. Thoughts and ideas matter, but never at the expense of what actually works.
They vehemently disagree with how we achieve an outcome that reflects truth, justice, love, and equality. It cannot be equality of outcome; it has to be equality of opportunity. The Cloud People look at Usain Bolt and argue that he should be handicapped so that everyone can win the race. The Dirt People argue that not everyone can win. The other athlete should train as hard as he can, and if he still can't beat Usain, maybe he should learn to be a chef, or a coach, or a marathon runner. At the very least, learn to accept and be happy that you have tried to the best you can.
The Existential Crossroads: AI and Mass Immigration
We now face two challenges that the current political binary is ill-equipped to handle. These are not merely policy disagreements; they are existential threats that challenge the very definition of what it means to be human and what it means to have a society.
1. Artificial Intelligence: The Post-Labour Threat
AI represents a fundamental shift in the economic engine of humanity. For the first time, we are creating a tool that does not just supplement human labour but replaces the human mind. This is an existential threat because it disrupts identity, belonging, and one's place in society.
The Cloud's Vision: The End of Work and the Rise of the Machine
The Cloud People see AI as a tool for ultimate 'caring'. They envision a world where AI does all the work, and humans are free to pursue leisure and self-actualisation, supported by a Universal Basic Income (UBI). However, this vision ignores the reality that human dignity is deeply tied to labour and contribution. A society without the responsibility of work is a society that quickly loses its purpose. Furthermore, the Cloud's reliance on AI for decision-making risks creating a 'technocratic god' that is beyond human accountability. The 'Caring' people want to give help to the point of societal suicide, and AI-driven welfare is the ultimate expression of this.
The potential for AI to exacerbate wealth disparities is another critical factor. As AI automates high-level cognitive tasks, the value of human intelligence in the marketplace may decline, leading to a massive transfer of wealth from labour to the owners of AI capital. The Cloud's solution—UBI—only deepens the dependency. It creates a society where a vast majority of the population is 'cared for' by a tiny elite who control the machines. This is not a vision of progress; it is a vision of a new kind of feudalism, where the 'lords' are the tech giants and the 'serfs' are the recipients of digital alms.
The Dirt's Fear: The Loss of Autonomy and the Digital Elite
The Dirt People fear the loss of the traditional structures of work and the centralisation of power that AI enables. They see the potential for a small elite to control the 'digital clouds' while the rest of humanity is left in the dirt. The threat is existential because it challenges the idea of the autonomous, productive individual. If AI can do everything better than a human, what is the value of a human life? The Dirt People argue for a 'human-centric' approach to AI that preserves the necessity of human agency and responsibility. They understand that reskilling isn't enough and that we must build a humane AI future that respects the 'Dirt' of human nature.
2. Mass Immigration: The Civilisational Threat
Mass immigration is the second existential threat. It is the ultimate test of the Cloud's 'caring' versus the Dirt's 'conservation'.
The Cloud's Dogma: Open Borders and Globalism
The Cloud People view open borders as the ultimate expression of kindness. They see the migrant as a victim to be saved, ignoring the long-term impact on the social cohesion and economic stability of the host nation. To them, any talk of 'controlled borders' is synonymous with racism. They believe in globalism and the dismantling of national distinctions. This reactive kindness, when applied to mass migration, leads to the hollowing out of the host society's resources and the destruction of its cultural fabric.
The Dirt's Reality: The Foundation of the Nation and Nationalism
The Dirt People see immigration through the lens of conservation and nationalism. They understand that a nation is not just a collection of individuals but a shared culture, a history, and a set of values. When immigration occurs at a scale that prevents integration, the 'dirt'—the foundation of the society—is washed away. They argue that you cannot have a welfare state and open borders simultaneously; the math simply does not work. Mass migration poses an existential threat to Western civilisation and undermines the stability of nations. The Dirt People advocate for controlled immigration and the preservation of the traditional family structures that provide the bedrock of a stable society.
The impact of mass migration on the 'Dirt' of a nation—its infrastructure, its housing market, and its social services—is often ignored by the Cloud. In many Western countries, the rapid influx of people has led to a housing crisis that makes it impossible for the younger generation to start their own families. This is a direct threat to the 'Conservation' of the society. By prioritising the 'Caring' for the migrant over the 'Conservation' of the host community, the Cloud is effectively sacrificing the future of its own people. The Dirt People argue that a nation's first duty is to its own citizens, and that 'Caring' must begin at home.
The Solution: The Healthy Tension of Oscillation
The problem we face today is not that one side is 'right' and the other is 'wrong'. Rather, it is that the Healthy Tension between the two has been broken.
The Hive Mind and the Pendulum of History
The 'Hive Mind' of humanity naturally oscillates between times of growth and chaos (the Cloud) and times of rest and consolidation (the Conservation of the Dirt). This is a natural cycle, much like the seasons. The Cloud brings the rain of new ideas and empathy, but too much rain leads to a flood that destroys the foundations. The Dirt provides the stability for growth, but too much consolidation leads to stagnation. We need a healthy tension between left and right. The various 'frameworks' should oscillate naturally as they tend to do.
Historically, this oscillation has kept societies healthy. A period of liberal reform (the Cloud) is followed by a period of conservative consolidation (the Dirt). This allows for progress without the destruction of the underlying order. However, the current cycle has been disrupted by a significant lag.
The Lag and the Obstruction of the Shift
Right now, there is an upsurgence of right-leaning voters across multiple countries—Japan, the US, Hungary, Poland, Germany, and more. People are instinctively reaching for the 'Dirt' to steady the ship. They sense that the Cloud has dominated for too long, leading to a state of 'societal suicide' through reactive kindness and the denial of reality.
The problem is there is a lag between the dominance of either paradigm (left or right) driven by political cycles and other environmental factors: it is a big ship to turn. The establishment—the media, the universities, and the bureaucracy—is firmly entrenched in the Cloud. They are trying to hang on to power and delay or obstruct this shift—naturally. They use 'fascist tactics'—doxing, de-platforming, and the weaponisation of organisations—to punish anyone who advocates for the 'Dirt'. This obstruction creates a dangerous pressure. When a big ship is prevented from turning, it doesn't just stay on course; it risks capsizing.
Implications for Business
Organisations are finding themselves being corralled into taking a view on a range of social issues, often by a small, vocal minority. After the endorsement of the Cloud philosophy comes the next step: participation and active support. The final stage is where organisations become weaponised—the organisation becomes a tool of destruction where its resources and power are used to destroy opponents.
The Three Steps to Weaponisation
Endorse: Surely you support gay marriage? You should come out and say so. The organisation complies.
Demonstrate: If you support the cause, you should have education programs to educate the 'ignorant' people about the benefits of diversity and to promote tolerance. The organisation complies.
Weaponise: Person X is non-compliant and in breach of your own policy. You should fire them or punish them. The organisation's endorsement is turned into a weapon of social destruction.
I strongly warn organisations NOT to go down that path. An organisation is not a human being; it is a hierarchical arrangement of economic relationships. The 'organisation' typically behaves as directed by the small group of people at the top, who are responding to their own economic interests and individual biases. Supporting or endorsing a cause is unjustifiable on the simple basis that it is NOT your money and it is NOT your organisation to commit. It is divisive, dilatory, and usually an unmandated use of resources.
The Intersectionality Problem
Furthermore, it is a slippery slope. Soon you will find yourself dealing with the intersectionality problem. The inevitable outcome is that you will have to make decisions that implode under the weight of assumptions, qualifications, and contradictions. Diversity programs are often exercises in virtue signalling at best and at worst, executive self-interest attempting to attain preferred economic status. Organisations should make and market their widgets as ethically as possible, and that is all. Social justice issues are best left to individuals to resolve in their respective communities.
Projected Scenarios: Where Do We Go From Here?
Based on this thesis of oscillation and existential threat, we can project three potential scenarios for the coming decade:
Scenario 1: The Controlled Correction
In this optimistic scenario, the political systems of the West allow the natural oscillation to occur. The 'Dirt' principles of controlled borders, pragmatic AI regulation, and the restoration of the traditional family are reintegrated into the mainstream. The Cloud People's empathy is tempered by the Dirt People's pragmatism. We move into a period of consolidation and stability, preparing the ground for the next cycle of growth. This requires the Cloud establishment to step back and allow for a genuine diversity of thought. The 'big ship' successfully turns, and the existential threats are managed through a balanced framework.
Scenario 2: The Great Rupture
If the establishment continues to obstruct the shift toward conservation, the pressure will eventually lead to a rupture. This manifests as extreme polarisation, civil unrest, and the rise of truly radical movements. The 'fascist tactics' already seen in the Cloud will be met with equally forceful reactions from the Dirt. The ship capsizes, and society enters a period of prolonged chaos before a new order can emerge. This is the 'societal suicide' that the Cloud's reactive kindness inadvertently invites. The existential threats of AI and mass migration act as catalysts for this collapse.
Scenario 3: The Stagnant Decline
In this scenario, the Cloud maintains its grip through the use of AI-driven surveillance and the dilution of national identities via mass immigration. Society becomes a 'mushy sameness' of dependent voters and a small, technocratic elite. The 'inconvenient truths' are permanently redefined as 'hate speech', and the spirit of conservation is extinguished. This leads to a slow, entropic decline—a civilisation that has forgotten how to protect its own dirt and is eventually lost in the clouds. The 'Original Sin' of playing God becomes the permanent state of the ruling class, leading to a hollowed-out existence for the rest of humanity.
Conclusion: Returning to the Dirt
The choice before us is not between being a Cloud Person or a Dirt Person. We need both. We need the vision to care and the wisdom to conserve. But right now, the balance is gone. We are ignoring the existential threats of AI and mass immigration because our decision-making frameworks are broken.
We failed to learn the lessons of dealing with profound societal change when The Pill (for example) was made freely available. We now have to learn to live with the consequences of ignoring the social capital spent on choosing the short-term, immediate benefit and failing to understand the long-term, less obvious cost.
We must recognise that the 'Original Sin'—the belief that we are God, that we can redefine truth and ignore the laws of nature—is leading us toward a cliff. The Cloud's attempt to play God through social engineering and technocratic control is a manifestation of this ancient hubris. Having been fed a relentless diet of 'believe in yourself' and 'you can do anything you set your mind to' has created a trajectory of people playing God.
It is time to return to the dirt, to the pragmatic realities of our existence, and to allow the great oscillation of history to turn the ship before it is too late. We must celebrate our differences, protect our foundations, and accept that the truth is not something we create, but something we discover. The truth can wait, for it lives a long time; but our civilisation may not have that luxury. The way you do anything is the way you do everything. Let us choose to do things with truth, humility, and a respect for the dirt that sustains us.
References and Further Reading
Sowell, T. (1996). Knowledge and Decisions. Basic Books.
Sowell, T. (2011). Economic Facts and Fallacies. Basic Books.
Schlesinger, A. M. (1986). The Cycles of American History. Houghton Mifflin.
Huntington, S. P. (1981). American Politics: The Promise of Disharmony. Harvard University Press.
Harari, Y. N. (2024). Nexus: A Brief History of Information Networks from the Stone Age to AI. Fern Press.
European Council on Foreign Relations. (2025). Rise to the Challengers: Europe’s Populist Parties and its Foreign Policy Future.
Pew Research Center. (2024). Global Elections in 2024: What We Learned in a Year of Political Disruption.
Brookings Institution. (2024). Generative AI, the American Worker, and the Future of Work.
U.S. Department of State. (2025). Briefing on Mass Migration and Human Rights.
Schopenhauer, A. (1851). Parerga and Paralipomena.
Acosta, J. (2022). The Changing Association Between Political Ideology and Closed-Mindedness. Journal of Social and Political Psychology.
Katabi, N. (2023). Deeper Than You Think: Partisanship-Dependent Brain Responses. The Journal of Neuroscience.
Jost, J. T. (2022). Cognitive–motivational mechanisms of political polarization. PMC.
Khogali, H. O. (2023). The blended future of automation and AI: Examining some existential threats. ScienceDirect.
IMF. (2025). AI Adoption and Inequality. Working Paper.




